Outsourcing; Why you Struggle
Updated: Jul 27, 2021
How's it going?
Congratulations 🥂 That's awesome news!
So, are you doing more of what you love? Or are you busier than you've ever been, chasing invoices, booking appointments, promoting & marketing your business, seeking out potential new clients, doing your accounting & admin? Oh, and squeezing in some of what you love doing too; I mean, that's why you started your business right? That's your genius zone, your golden time, what you're really excellent at, what lights a spark within you.
When we first start out it's natural that we're the one doing just about everything in our new business, but as it grows & grows, it's going to reach a point where you're faced with a choice;
a. keep trying to do it all yourself, but you're already at the limit of your capacity, so growth will stall
b. start to outsource some parts so you can concentrate on doing what you're really excellent at and so you can continue to scale your business
Despite the sense it makes, many small business owners find it very difficult to do at first!
At some point during the coaching journey together, many of my busy business women clients start considering outsourcing some part of their growing business.
And, d'you know what?
It's often quite a journey between starting to consider it, to actually taking the plunge to do it, to then actually feeling comfortable & confident with it. And that's ok.
Why is that?
If you're a Mum, do you remember the first time you left your baby with someone else?
I do, vividly, both times.
With my first born, he was 2 months old, I left him home with my husband while I went to town ALL ON MY OWN for 2 hours.
With my second born, he was 4 months old, I left him with my Mum for about 3 hours while I was at a PTA meeting at my elder son's pre-school.
Each time felt like a really big deal to me. Each time it mattered hugely to me who I'd left my precious baby with and how they'd look after them.
Well, you love your business! You've worked soooo hard building your business. You value your clients. You like the way you do things! It matters hugely to you that when you outsource a part of that, you're giving that responsibility to someone you trust, someone you know will serve your clients & the good name of your business, well.
Things to think about;
🗝 Outsourcing is a great way to continue capacity to grow your business
🗝 It gives you more time to do what you're best at, thus driving your bus forward
🗝 There's no rush. Network. Get to know a few people who do the thing you're looking to outsource.
🗝 Look at their current work if you can, do a bit of research, ask for recommendations from people you trust.
🗝 Take a suck-it-&-see approach at first rather than tying yourself, & them, into a long contract.
🗝 Have honest conversations about what exactly you're looking for from them and ask whether that's something they can deliver
🗝 Make some Standard Operating Procedures for them, so they know HOW you want tasks done, more on that tomorrow.
𝓛𝓸𝓿𝓮, 𝓔𝓵𝓵𝓮𝓷 𝔁